Dew Gibbons + Partners

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Boots Dermocare

Credible cosmeceuticals for Boots

Background


Developed by Boots International, Dermocare is a skin care range for sensitive and problem skin. It’s mainly sold in the retailer’s pharmacies in Thailand, where both women and men are very clued up about skin care regimes, starting from a much younger age than those in Europe.

 

Challenge

Faced with a 30% year on year decline, Dermocare needed a strong and ownable identity, personality, and packaging that tempts consumers away from competitors.

Beautiful Thinking

We found that there’s a huge amount of trust for Boots in Thailand – people are reassured that they’re getting the best possible advice from Boots brands. This, combined with a look that marries science and beauty across the whole range, is Dermocare’s sweet spot. Plus simple language reinforces product benefits.