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WHAT WOMEN WANT: BEAUTY FORUMITES’ PACKAGING INSIGHTS

Beauty | 

What Women Want, Steve’s latest opinion piece in May’s SPC Magazine, ventures into the world of beauty forums where we asked: “if there’s one thing you want from beauty product packaging what would it be?”

Women have a more intimate relationship with beauty than any other consumer goods category, and none more so than those active on beauty forums, but we were taken aback by the engagement and insights from these beauty obsessives.

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