Dew Gibbons + Partners

menu

TRUTH 9: BEHAVIOUR MATTERS – BE HUMAN, BE 360°

Health

When your own health is such an intimate matter, it makes sense for OTC brands to engage with consumers on a more personal level. In the ninth of 10 Uncomfortable Truths, partners Nick Vaus and Sara Jones look at how and why OTC brands should refute tactics based on cold, hard science in favour of a more human approach.

Read the full article, first published on 27th November 2017 in Drug Store News: Truth 9: Behaviour Matters – Be Human, Be 360° 

Further reading:
Truth 8: Getting Smart with Packaging has Multiple Benefits
Truth 7: Regulations No Excuse for Poor Branding
Truth 6: Consumers Must be at the Heart of OTC
Truth 5: The Customer Journey is in Continual Flux
Truth 4: It’s About Prevention And Wellness, Not Category And Cure
Truth 3: Technology Is A Double-Edged Sword
Truth 2: OTC Isn’t Actually In The Pharmacy Business
Truth 1: OTC Isn’t In Particularly Robust Health