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TRUTH 8: GETTING SMART WITH PACKAGING HAS MULTIPLE BENEFITS

Health

From user-friendly packaging to augmented reality apps, we look at how to get smart with OTC packaging in a meaningful way – benefiting consumers and leading the way to repurchase.

This is the eighth of ten Uncomfortable Truths for Drug Store News, written by partners Nick Vaus and Sara Jones. Read the full article, first published on 21st November 2017:

Truth 8: Getting Smart with Packaging has Multiple Benefits

Further reading:
Truth 7: Regulations No Excuse for Poor Branding
Truth 6: Consumers Must be at the Heart of OTC
Truth 5: The Customer Journey is in Continual Flux
Truth 4: It’s About Prevention And Wellness, Not Category And Cure
Truth 3: Technology Is A Double-Edged Sword
Truth 2: OTC Isn’t Actually In The Pharmacy Business
Truth 1: OTC Isn’t In Particularly Robust Health