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TRUTH 7: REGULATIONS NO EXCUSE FOR POOR BRANDING

Health

OTC has a pretty limited visual landscape that mostly conveys efficacy and strength with swooshes and targets. But it doesn’t have to be this way. And it certainly doesn’t have to be this way due to regulations.

In the seventh of ten Uncomfortable Truths, partners Nick Vaus and Sara Jones look at how to creatively develop OTC brands whilst working within global regulatory strictures.  Read the full article, first published by Drug Store News on 13th November 2017:

Truth 7: Regulations no excuse for poor branding 

Further reading:
Truth 6: Consumers Must be at the Heart of OTC
Truth 5: The Customer Journey is in Continual Flux
Truth 4: It’s About Prevention And Wellness, Not Category And Cure
Truth 3: Technology Is A Double-Edged Sword
Truth 2: OTC Isn’t Actually In The Pharmacy Business
Truth 1: OTC Isn’t In Particularly Robust Health