TRUTH 6: CONSUMERS MUST BE AT THE HEART OF OTC
Market, economic and technological truths are good starting points to create a compelling OTC product journey. But understanding the underlying consumer and cultural truths is equally important. In the sixth of ten Uncomfortable Truths, partners Nick Vaus and Sara Jones examine why OTC businesses and their products need to focus on consumer needs.
Read the full article, first published by Drug Store News on 6th November 2017: Truth 6: Consumers Must be at the Heart of OTC
Truth 5: The Customer Journey is in Continual Flux
Truth 4: It’s About Prevention And Wellness, Not Category And Cure
Truth 3: Technology Is A Double-Edged Sword
Truth 2: OTC Isn’t Actually In The Pharmacy Business
Truth 1: OTC Isn’t In Particularly Robust Health