Dew Gibbons + Partners

menu

TRUTH 2: OTC ISN’T ACTUALLY IN THE PHARMACY BUSINESS

Health

In the second of 10 Uncomfortable Truths that OTC has to deal with to survive and thrive in the 21st century, partners Nick Vaus and Sara Jones propose that compelling brands and consumer choice, not molecules, drives the market.

Read the article, first published by Drug Store News 11 October 2017.

Uncomfortable Truth 2: OTC Isn’t Actually in the Pharmacy Business

Further reading:
Truth 1: OTC Isn’t in Particularly Robust Health 
Hello Day: Roll Through the Seasons
Mama Natura: The Natural Choice for Your Child