Dew Gibbons + Partners




Old Street station is a hub for creative pop-up spaces. With our studio on its proverbial doorstep, we’ve seen all sorts of strange, wonderful and downright weird things: dancing through a multimedia tunnel courtesy of Frame, jazz improv sessions on a lunch-break, getting the perfect Italian fit bespoke suit complete with 3D body scan to name but three.

But this week there’s an installation that is as thought provoking as it is eye-catching with its façade of a beautifully packaged, premium, beauty brand - Timeless. Conceived and staged by The London School of Economics and Political Science, the Wellcome Trust and The Liminal Space, Timeless features such fictional products as ‘Eau So Pressured’ and ‘Timeless Elixir Miracle Pearls’ to engage its audience into a discussion on social egg-freezing, the medical implications that come with it and the social issues tied to it.

In a time where Facebook and Apple offer cover to their employees for the procedure of egg-freezing this topic is hot for discussion and Timeless delivers this in a fabulously imaginative way. Timeless is a one week installation with provocative lectures from expert panelists running from Wednesday 2nd to Saturday 5th March 2016 - check it out while you can!

Further Reading:

The Age of Unreasonable Consumption
The Future Of Feeling Pretty Damn Good
Open Eye 26 : The Older Issue