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THE SEARCH FOR UNIFYING BRAND IDEAS

Brands

In his latest opinion piece The Search for Unifying Brand Ideas, in April’s issue of SPC Magazine, Steve rather provocatively (and not for the first time) argues that even if all DG+P’s brand design and packaging ideas are brilliant, it’s just no longer enough.

The world is changing and we must now find ideas that unify and inform every expression of our clients’ brands. And we’ve put a stake in the ground by reviewing our positioning and investing in the right people to do this.

Download The Search for Unifying Brand Ideas

More reading:

Brand design with a brand idea built in
Davidoff Escurio Cigars: Unifying a brand idea