THE LANGUAGE OF BEAUTY
Nick analyses the key beauty trends within three visual and verbal pillars that form The Language of Beauty.
Written for SPC Magazine’s March 2017 issue, he suggests that beauty brands need to rest confidently on at least one pillar, but the sweet spot is all three:
• Beautifully Uncomplicated Look
• The Power of Touch and Emotion
• Telling a Compelling Story
Brands with equally balanced beautiful visual equity, great sensorial cues, and a compelling story set themselves apart. Ignore any of them entirely at your peril.
Download The Language of Beauty article or take a look at these: