THE AGE OF UNREASONABLE CONSUMPTION
Today’s young urban consumer can be an impatient creature. Using Uber because waiting for a cab takes too long. Buying music from iTunes, just moments after finding it on Shazam. Purchasing clothes online from Zara to wear the same evening. They want it all, yesterday! How can convenience stores satisfy this unreasonable consumer with their health and beauty offer when their minds – and plans – change from minute to minute?
Strategy Director Rory Fegan's recent article for Insight Global Convenience Store Focus looks at the big data, technology and packaging trends that can meet this challenge and also potentially transform convenience retailers into a first stop shop for beauty/health needs.