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That’s definitely not me: the beauty industry has a mountain of diversity to climb

Beauty

As an over-40s beauty junkie, also working in beauty branding, DG+P Partner Sara Jones is continually disheartened at not seeing her age group represented *in any meaningful way* by beauty brands. And empathises with the rest of the consumer population who don’t fit the young, thin, attractive and able-bodied model.

And she’s not the only one. Beauty blogger, Caroline Hirons has written a damning blog on the subject and started the hashtag #THATSNOTME. Design by ours truly.

Read Sara’s article and join her and Caroline in shouting THAT’S NOT ME!

That’s definitely not me: the beauty industry has a mountain of diversity to climb

Further Reading:
Diversity Starts From the Inside
Age Doesn’t Tell the Whole Story
Caroline Hirons Identity