That’s definitely not me: the beauty industry has a mountain of diversity to climb
As an over-40s beauty junkie, also working in beauty branding, DG+P Partner Sara Jones is continually disheartened at not seeing her age group represented *in any meaningful way* by beauty brands. And empathises with the rest of the consumer population who don’t fit the young, thin, attractive and able-bodied model.
And she’s not the only one. Beauty blogger, Caroline Hirons has written a damning blog on the subject and started the hashtag #THATSNOTME. Design by ours truly.
Read Sara’s article and join her and Caroline in shouting THAT’S NOT ME!