Dew Gibbons + Partners

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SEBASTIAN PROFESSIONAL DARK OIL GLIDES INTO SALONS

Beauty

Our sleek new packaging design for Sebastian Professional’s Dark Oil is currently gliding into salons. We started working with the brand back in 2012, when helped it regain its cutting edge style.

This extension is a premium styling oil formulated with argan, cedarwood, and sandalwood oils. It replenishes from the inside out to smoothen the hair cuticle and add body, then disappears from hair thanks to new DiffusX Technology.

The Dark Oil inner and outer packaging is distinct, but also works alongside this edgy brand’s full product range. Using refined embossing and printed lines as the graphic element captures the product benefit. A black high gloss carton and gold foil provide premium cues.

More reading – some of our haircare case studies:
Sebastian Professional: Cutting edge style
Josh Wood: Guardian of colour
Sassoon Professional: Iconic hairdressing