PENTAWARDS: HELLO DAY AND LENOR INSPIRED BY NATURE
Competition for the 11th annual Pentawards was fierce, with 2,013 entries received from 5 continents and 54 countries. So we’re pretty chuffed with our three accolades that honour the best packaging designs from around the world:
• GOLD: Hello Day for Health Care Packaging
• BRONZE: Lenor Inspired by Nature for Household Maintenance Packaging
• BRONZE: Hello Day for Brand Identity Programmes
Hello Day is a unique range of healthcare and wellbeing supplements available as a seasonal box, inspired by nature’s rhythms and patterns. It captures the idea that Hello Day helps people ‘roll through the seasons’.
Lenor Inspired by Nature is a new and unique proposition that celebrates the simple power of nature in the Fabric Enhancer category. In an overwhelming world, there is a growing aspiration for a simpler lifestyle. As a result, consumers are now demanding products that convey more authenticity and simplicity. This proposition was a huge opportunity to bring a new visual aesthetic to both the category and the Lenor brand – with packaging that captures the simplicity and beauty in nature.
Plus TASCHEN, known around the world for the quality of its art books, is publishing a fifth volume on the Pentawards in late 2018 – we’re thrilled that this work will be part of this wonderful packaging showcase.