Dew Gibbons + Partners




We’ve been busy taking a good, hard look at the OTC industry for our thought piece, 10 Uncomfortable Truths OTC has to deal with to survive and thrive in the 21st century. We’ve explored the biggest challenges and opportunities affecting the industry, including technology and the shifting customer journey, and compiled our insights into 10 weekly instalments, published in Drug Store News.

So, when OTC Toolbox asked our opinion on the implications of the digital revolution and wearable technology on the OTC/consumer healthcare industry, we had a lot to say!

Partner & Client Services Director Sara Jones and Brand Insight & Content Director Joanne Bell discuss what it takes to build brands and businesses with big data, digital marketing and e-commerce in Navigating Your Way Through the Digital Maze. And how to take advantage of the internet of things, connected health and wearable technology in NPD in Connected Health & Wearables Inspire NPD.

You can read both articles in the 12th edition of OTC Toolbox’s New Ideas Better Ways, the quarterly OTC Innovations review.

Further reading:
Truth 3: Technology Is A Double-Edged Sword
Health Tech & You: When Will We Stop Needing Doctors?
Hello Day: Roll Through the Seasons