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ORGANIC & NATURAL: WHERE’S THE VA VA VOOM?

Beauty

Natural and organic beauty brand fans care about what they put on their skin, but these brands are facing an attack on two fronts, and really need to consider how to differentiate themselves – being worthy just isn’t worthy enough.

Creative Director Nick Vaus provides his view on the subject in Organic & Natural: Where’s the Va Va Voom, published in SPC Magazine’s December issue.

Further reading:
That’s Definitely Not Me: A Mountain of Diversity to Climb
Forget Men: Go For the Marvellous Middle
Eleni & Chris Skincare & Styling Ranges
Heath: Urban Natural Men’s Grooming