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OPEN EYE 26 HAS LANDED – OLDER, HEALTHIER, FIERCER

Studio

Open Eye has always been about uncovering the latest product trends and innovations in health, beauty, and luxury. Continuing on from our last Open Eye 25: the Personalisation issue, we’ve again swiveled our gaze to a big issue facing brands and what they are – and should be – doing about it.

The result?

Open Eye 26 - the Older issue

– Exploding age: are you ignoring half your customers?
– Silver is the new black: can being older, be sexier? If not, why?
– To bionic age: getting older, it’s a technology thing

Wealthier, healthier and more active than ever before, today’s over 50s are not content with the merely functional, beige and ugly. They want technology and products that are aspirational, desirable, and help them live even better. Whether it’s age neutrality or outright age positivity, these Prime Consumers expect and deserve more. And it’s our job to deliver it.

For previous editions of Open Eye: click here

More reading:
The new language of beauty - Steve writes on age for SPC Magazine
What do women want from beauty packaging? A beauty forum responds