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OPEN EYE 25 | THIS TIME IT’S PERSONAL

Studio

Open Eye has always been hot on the heels uncovering the latest product trends and innovations in health, beauty and prestige. Now, as Open Eye hits its quarter century edition, we've taken it on to the next step; asking some searching questions and doing some serious future gazing.  

- What is this personalisation anyway? Just bespoke for the 21st Century or something more powerful?
- To personalise or not, that is the question. When personal turns to impertinence, brands have a problem.
- Up close and too personal? From DNA to 3D print designs and online data: who owns the right to us?

The result? Open Eye 25 - The Personalisation Issue

We do hope you enjoy it!


For previous editions of Open Eye: visit here.

More reading:
What do women want from beauty packaging?
The wild world of Wired Health
Where fantasy and engineering collide: Thomas Heatherwick