Dew Gibbons + Partners

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NIOXIN NIGHT DENSITY RESCUE HITS THE SHELVES

Brands

Following on from our very successful work on the NIOXIN core brand and the NIOXIN Hair Regrowth Treatment range, the brand turned to us once more – as its agency of record – to design packaging for the new NIOXIN Night Density Rescue treatment.

This is the brand's first ever leave-in treatment solution, designed exclusively for overnight use. Formulated with NIOXYDINE24 technology, the product is clinically proven to promote hair density while sleeping, reducing hair fall out associated with scalp surface oxidative damage caused by UV exposure, pollution and environmental factors.

Our main challenges were to ensure that NIOXIN Night Density Rescue still feels part of the core brand’s look and feel, but that it communicates this premium product is for nighttime use. Our solution? We flipped the colourway – so whilst the core brand is all about white, this extension is black, complemented with foiling to further reinforce its premium status.

See NIOXIN Core Brand case study
See NIOXIN Hair Regrowth Treatment range extension