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MARKS & SPENCER: FIND YOUR FORMULA

Beauty

It’s not every day that you’re given the opportunity to review the positioning, identity, and packaging architecture/design for a beauty brand with dozens of products across six collections. But that’s exactly what we’ve just done for Marks & Spencer’s signature skincare range Formula.

Our design director Matthew Gilpin said: “Formula now has a clear proposition and branding system. The new design is impactful, consistent and easy to navigate, whether viewed in-store or online. Elevating each product’s key benefit and result gives the entire Formula portfolio a new-found confidence.”

More reading:
Case study: Marks & Spencer Formula 
Case study: Josh Wood Haircare for Marks & Spencer
Case study: Waitrose Pure Beauty Range