MARKS & SPENCER: FIND YOUR FORMULA
It’s not every day that you’re given the opportunity to review the positioning, identity, and packaging architecture/design for a beauty brand with dozens of products across six collections. But that’s exactly what we’ve just done for Marks & Spencer’s signature skincare range Formula.
Our design director Matthew Gilpin said: “Formula now has a clear proposition and branding system. The new design is impactful, consistent and easy to navigate, whether viewed in-store or online. Elevating each product’s key benefit and result gives the entire Formula portfolio a new-found confidence.”