INTEGRATION – IS IT EVEN A QUESTION?
In twenty years time, will it seem entirely illogical that brand design, advertising and digital agencies were ever seen as entirely separate entities? As technology increasingly blurs the line between the analogue and digital in delivering the desired brand experience, it’s a question that is not going to go away. Steve ponders the issue in his latest article for SPC magazine. Integration, it seems, may be the only answer. Download Steve's article here.