INGREDIENT-LED BEAUTY: SUPER HERO OR SUPER VILLAIN?
From shea butter, seaberry and snail slime to charcoal, kale and cloudberry: never before have hero ingredients been such a notable feature in beauty and personal care. But what does it actually take to create a compelling ingredient-led brand story that meets consumers’ demand for transparency and provenance, as well as efficacy and desirability?
I’ll be sharing my thoughts at in-cosmetics Global 2017 on Thursday 6th April – come visit me to see the best in class and discover how brands can ensure an ingredient-led narrative that differentiates them among competitors, but doesn’t become a limiting factor for future growth.
Will kale’s superpowers soar or will they turn to kryptonite? Let’s find out…
Date: 6th April 2017
Location: The Marketing Trends Theatre, ExCel
Time: 15:15 – 16:00