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INGREDIENT-LED BEAUTY: SUPER HERO OR SUPER VILLAIN?

Beauty

From shea butter, seaberry and snail slime to charcoal, kale and cloudberry: never before have hero ingredients been such a notable feature in beauty and personal care. But what does it actually take to create a compelling ingredient-led brand story that meets consumers’ demand for transparency and provenance, as well as efficacy and desirability?

I’ll be sharing my thoughts at in-cosmetics Global 2017 on Thursday 6th April – come visit me to see the best in class and discover how brands can ensure an ingredient-led narrative that differentiates them among competitors, but doesn’t become a limiting factor for future growth.

Will kale’s superpowers soar or will they turn to kryptonite? Let’s find out… 

Date:        6th April 2017
Location:  The Marketing Trends Theatre, ExCel
Time:        15:15 – 16:00

Nick Vaus, Creative Director

More reading:
The Language of Beauty
Power of the Niche
Beauty & Goodness