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GLOBAL BRANDS ARE DEAD. LONG LIVE GLOCAL BRANDS.

Beauty

From Australia to Zambia, global brands like Nivea, Dove and Gillette are our constant companions. But with the rise of digital, the world has become smaller, far more personal and fragmented. So are global brands going the way the dodo, or is there still a place for them?

Creative Director Nick Vaus believes that from a brand design and comms viewpoint, there’s no longer a one-size-fits-all solution. Read his full article, first published 22 February 2018 in Beauty Packaging Magazine: Global brands are dead. Long live glocal brands.

Further reading:
Organic & Natural: Where’s the Va Va Voom?
Forget ‘For Men’: Go For the Marvelous Middle
Behaviour Matters: Be Human, Be 360