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FORGET ‘FOR MEN’: GO FOR THE MARVELOUS MIDDLE

Beauty

Every few years the beauty industry is set ablaze with talk of male grooming taking off in a big, revolutionary way. And every single time it fizzles out with a whimper.

Creative Director Nick Vaus suggests that a gender-neutral approach to male grooming might be the golden goose. Read his article published in Beauty Packaging Magazine 31 August 2017: Forget ‘For Men’: Go For The Marvelous Middle.

Further reading:
How to Keep the Fragrance Category Fresh
Age Doesn’t Tell the Whole Story
Diversity Starts From the Inside