Dew Gibbons + Partners




Eleni & Chris, founded by mother and daughter Inger Ellen Nicolaisen and Christinah Nicolaisen, is a hugely ambitious Scandinavian haircare and beauty brand determined to play credibly across many categories.

Our masterbrand positioning and identity ensure consistency, clarity, and future stretch to support the brand’s hair and beauty product portfolio strategy, alongside our packaging design for Eleni & Chris Salon Signature Collection, the brand’s inaugural six-strong range of premium salon professional haircare products.

Eleni & Chris is all about being ‘Beautifully different’. It reflects the contrasts and shared passion of its founders who are very different in background and approach, but share an extraordinary level of drive, passion, and creativity, rooted in and inspired by their Scandinavian home.

The Eleni & Chris Salon Signature Collection is currently shipping to selected Headmasters Salons in the UK where we’re hoping it will be as successful as it’s been in Scandinavia. Results there have been incredibly impressive given the context of a price-sensitive, declining market, heavy discounts from well-established global brand competitors (with none from Eleni & Chris), and very little marketing expenditure compared to that of global competitors:
• +52% sales value versus target
• Outstanding +50% sales volume versus objective
• Amazing double digit 14% share of salon sales doubles objective
• Fastest growing brand within Scandinavian salons

Other Eleni & Chris beauty ranges are currently in the works, so watch this space for more news soon!

More on hair care:
Eleni & Chris Salon Signature Collection case study 
Josh Wood Guardian of Colour case study
Charlotte Mensah Manketti Oil Collection