DAVIDOFF ESCURIO: LET’S GET THIS PARTY STARTED
There’s a new samba party in town, and its name is Davidoff Escurio. With the 2016 Rio Olympics setting a worldwide party stage, and following the incredibly successful launch of Davidoff Nicaragua – the first of Davidoff’s Discovery ranges – the brand has now headed to Brazil.
As Davidoff’s longstanding integrated agency partner, we played a key role in the development of the name, positioning, brand story, identity, packaging design, and integrated communications including print ads, brand film, and some incredibly hot event concepts that really bring the brand to life.
With a name that references the spirit of Rio, the Davidoff Escurio experience is all about an adventurous evening in Rio after dark, where anything can happen: Rhythm. Intrigue. Originality. The design and communications echo the craftsmanship that goes into the cigars themselves.
Our creative director Nick said: “When the night is filled with the sound of celebration, friendship and endless possibilities, that’s when the truly original Brazilian beat of the Davidoff Escurio comes alive. The brand’s visual iconography is hugely important so that it’s immediately recognisable as such wherever the brand is seen, whether in-store, at an event, through adverts.”
Davidoff Escurio launched in a parking garage in South Beach, Miami. It’s not just any parking garage, it’s one with its own Wikipedia page. We helped map out the entire event concept which focused on Rio’s rhythms, intrigue, and rich sensual experiences of the night, along with ideas for future in-store and cigar lounge events.