Dew Gibbons + Partners




Charlotte Mensah spotted a gap in the market for a premium hair care range that gives Afro & Curly hair types the rich, nourishing care it needs. So this award-winning hairstylist and owner and artistic director of Hair Lounge in London’s Notting Hill has just launched a collection that uses ethical and sustainably sourced oils from Africa.

Our creative director Nick said: “It’s been a joy working with Charlotte Mensah to carve out a luxury space in the Afro and Curly hair care market. In a world where virtually all such brands focus on the functional, Charlotte Mensah hair care stands out because it focuses on desire.”

Our brand identity and packaging design reflects Charlotte’s own heritage and style inspiration, combining an edgy London vibe with the provenance of the natural ingredients from Northern Namibia and Ghana, where Charlotte spent her childhood. The abstract shapes come together to form Charlotte’s initials. Opaque bottle finishes in either white or black combine with dark, seductive colours in gold and copper foil that catch the light to complete the look. 

The brand identity is also currently rolling out to other brand assets including Hair Lounge’s fascia, bags, and Charlotte’s website.

More hair care case studies:
Josh Wood Guardian of Colour
Sebastian Professional Cutting-Edge Style
NIOXIN Haircare Growth