C-STORES RIPE FOR HEALTH & BEAUTY INNOVATION
Brands, Beauty, Health |
C-Stores are all too often left scratching their heads over what health and beauty products to merchandise and get on shelf when space is at a premium, but with 34% of convenience consumers going in-store specifically to shop the category it’s something that can’t be ignored.
Our strategy director Rory comments on how health and beauty brands are changing in a feature from Convenience Store magazine – from format size to lifestyle ‘mash ups’ and beyond.
For further reading see:
Our work on Aussie Haircare