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C-STORES RIPE FOR HEALTH & BEAUTY INNOVATION

Brands, Beauty, Health

C-Stores are all too often left scratching their heads over what health and beauty products to merchandise and get on shelf when space is at a premium, but with 34% of convenience consumers going in-store specifically to shop the category it’s something that can’t be ignored.

Our strategy director Rory comments on how health and beauty brands are changing in a feature from Convenience Store magazine – from format size to lifestyle ‘mash ups’ and beyond.

For further reading see:
Our work on Aussie Haircare