Dew Gibbons + Partners

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STRETCH? WE CERTAINLY HAVE!

Brands

Open Eye 27 – Stretch was a bit of a first for DG+P. We’ve been implementing integrated campaigns for clients for years, but in classic agency style it’s taken us a while to do it for ourselves. But done it we have. Steve and Nick have opinion pieces on brand extension in SPC Magazine and Transform Magazine respectively, Stretch featured in all the right design press and had loads of social love, including our very own brand stretch poll (results revealed through the click)…

To read the full article click here.

LET’S STRETCH!: THE BRAND EXTENSIONS THAT SHOULD EXIST BUT DON’T

Brands

Deciphering extension in the 21st century is a veritable minefield which our Open Eye 27 - the ultimate how-to guide to Stretch - empowers brands to navigate. But rather than just making assertions, we couldn't resist putting our money where our mouth is and designed the brand extensions that should exist, but don't...

To read the full article click here.

OPEN EYE 27 – TO STRETCH OR NOT TO STRETCH? IT’S THE BRAND NEW QUESTION

Brands

KFC-flavoured nail varnish, Manchester United tractors, Dolce & Gabbana fridges, Burger King saunas… Welcome to a truly outlandish Open Eye 27. Extension has long been part of the brandscape, but has it all just gone too far? We’ve taken an in-depth look at the best (and worst!) brand extensions, and define just what it takes to successfully Stretch in the 21st century.

To read the full article click here.

THE SEARCH FOR UNIFYING BRAND IDEAS

Brands

Steve advocates a holistic, integrated approach to the brand development and marcomms process in his latest opinion piece for SPC Magazine.

To read the full article click here.

NIOXIN NIGHT DENSITY RESCUE HITS THE SHELVES

Brands

Our designs for NIOXIN Night Density Rescue are hitting the shelves – the latest iteration of our work with the brand since our partnership began in 2011...

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SEX SELLS: TAPPING INTO FETISH

Brands

Steve’s latest SPC Magazine article Sex Sells Cosmetics explores how and why beauty brands are tapping into the lucrative zeitgeist for all things fetish...

To read the full article click here.

INTEGRATION – IS IT EVEN A QUESTION?

Brands

For SPC's August 15 issue, Steve wonders if consumers expect brands to look, feel and behave the same wherever and whenever they find them – are standalone design and advertising agencies old news? Or is integration the future?

Download Steve’s article

To read the full article click here.

C-STORES RIPE FOR HEALTH & BEAUTY INNOVATION

Brands, Beauty, Health

Our strategy director Rory comments on how health and beauty brands are changing in a feature for Convenience Store.

To read the full article click here.

DAVIDOFF WINSTON CHURCHILL: PACKAGING NEWS CASE STUDY

Brands

We’re thrilled that Packaging News loved our work with Davidoff Winston Churchill so much that it published a one-page article all about it.

To read the full article click here.

NIOXIN HAIR REGROWTH TREATMENT HITS THE SHELVES SOON

Brands

Following on from our very successful work on the NIOXIN core brand, P&G asked us to look at packaging for its new Hair Regrowth Treatment range.

To read the full article click here.

OPEN EYE 24: WELLNESS NEW YEAR ISSUE

Brands

Our Open Eye 24 New Year Issue is now out! In this bumper edition, stories embrace many aspects of wellness, including beauty, health, and healthy eating.

To read the full article click here.

TREND FORECASTING: AHEAD OF THE CURVE?

Brands

Trend forecasting is becoming an important facet of brand development, but we might be mistaken if we think it will provide us with direction – unless we know how to translate it.

To read the full article click here.

ICONOCLASTIC BRANDS: DISRUPTING THE NORM

Brands

The brands that are cutting through hugely competitive markets are the iconoclasts – or at least the ones that start as such.

Steve looks at beauty brands which are turning accepted business models on their heads in his article for SPC Magazine's September 2014 issue.

Download Steve’s article

To read the full article click here.

From the Sidewalk to the Catwalk

Brands

Team DG were recently treated to a lunchtime trip down the road to the Barbican to see the Jean Paul Gaultier exhibition: From the Sidewalk to the Catwalk.

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Ever thought about your hairdresser’s hands?

Brands

Our designs for a new range of hand creams created specifically for the needs of hairdressers have been launched in the US with plans for a UK launch in 2015. 

To read the full article click here.

The New Language of Beauty

Brands

Our MD, Steve Gibbons, is a regular contributor to SPC magazine and www.cosmeticsbusiness.com
In his latest article, he asks why brands largely ignore the increasingly numerous and prosperous over 55’s.

To read the full article click here.

Keeping it simple

Brands

Steve Gibbons  is a regular contributor to online publication Cosmetics Business and SPC Magazine – the leading international magazine for the cosmetics, toiletries and fragrance industries. This time he’s highlighting that while simplicity sells when it comes to creating the design for iconic brands, it’s important to stay true to your heritage. To read the full article click here.

To read the full article click here.

Beauty retail roundup

Brands

Every season we scout around London’s top department stores to see what’s hot on the beauty scene. Here’s what we’ve spotted this month.

To read the full article click here.