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That’s definitely not me: the beauty industry has a mountain of diversity to climb

Beauty

Our Partner, Sara Jones, joins Caroline Hirons in shouting #THATSNOTME to the beauty industry marketers who continue to misrepresent their consumers.

To read the full article click here.

FORGET ‘FOR MEN’: GO FOR THE MARVELOUS MIDDLE

Beauty

Creative Director Nick Vaus suggests that the beauty industry needs a totally different approach to male grooming for Beauty Packaging Magazine – could gender neutrality open up the marketplace?

To read the full article click here.

AGE DOESN’T TELL THE WHOLE STORY

Beauty

From millennials to baby boomers, attitude and needs – not age targeting – are beautiful. Sara Jones writes for Global Cosmetic Industry’s September 2017 issue in “Age Doesn’t Tell the Whole Story”.

To read the full article click here.

How to keep the fragrance category fresh

Beauty

In our latest article for SPC Magazine, Creative Director Nick Vaus provides his four 'musts' for perfume brand design.

To read the full article click here.

BEAUTY HOUSEHOLD – HOME AND BEAUTY’S EXCITING NEW LOVE CHILD

Beauty

The lines between Household and Beauty brands have blurred beautifully to create an exciting new category we’ve defined as: Beauty Household. Creative Director Nick Vaus discusses the thinking behind its emergence and the brands rocking the sector in BeautyMatter this month.

To read the full article click here.

Diversity starts from the inside

Beauty

We attended the latest CEW talk - Inclusive Beauty: embracing diversity in the beauty industry - to hear from a panel of experts on the burning issue of diveristy in the beauty industry. 

To read the full article click here.

LEFT WANTING MORE: SOMERSET HOUSE’S FRAGRANCE EXHIBITION

Beauty

The latest summer-long exhibition at Somerset House is billed as a sensory journey through contemporary scent. Team DG+P, however, found it a little more of a light lunch than a banquet of contemporary scent.

To read the full article click here.

KIDS SHOULD ALWAYS COME FIRST

Beauty

In our latest article for SPC Magazine, Client Services Director Sara Jones suggests that too many baby care and children’s products are designed to appeal to parents, but not their offspring.

To read the full article click here.

CAROLINE HIRONS IDENTITY: BOLD, WARM, CONFIDENT, WITTY

Beauty

Our brand identity for beauty aficionado, Caroline Hirons, had to embody her larger than life personality and her profound beauty expertise. Here’s the what, why and where of our creation.

To read the full article click here.

BEAUTIFULLY DIFFERENT: ELENI & CHRIS SKINCARE & STYLING RANGES

Beauty

Eleni & Chris’ new Skincare and Hair Styling ranges are winging their way to the USA, and we’re pretty chuffed to have a part in building this ambitious brand that’s going from strength to strength.

To read the full article click here.

BEAUTY PACKAGING: MOVING AHEAD IN SUSTAINABILITY

Beauty

Creative Director Nick Vaus discusses the need to rethink sustainability in Beauty Packaging magazine this month – don’t just think packaging, think purpose…

To read the full article click here.

STYLE WITH SUBSTANCE: ELENI & CHRIS

Beauty

Scandinavian beauty brand Eleni & Chris is taking the beauty world by storm – and this month we’re excited to see our partnership profiled in Brand Experience Magazine.http://dewgibbons.com/work/eleni-chris

To read the full article click here.

SUPER HERO OR SUPER VILLAIN? HOW BRAND DESIGN CAN DELIVER INGREDIENT-LED STORIES

Beauty

Published in BeautyMatter this month, Creative Director Nick Vaus takes us through the pros and cons of three key ways that brands can engage with ingredients.

To read the full article click here.

IT’S A WIN: SEBASTIAN PROFESSIONAL ECLECTIC A/W16

Beauty

Our designs for Sebastian Professional’s A/W16 Limited Edition Collection won an American Package Design Award!

To read the full article click here.

EASTER: EGG BEAUTY 2017

Beauty

This Easter we’re looking to the innovative beauty brands using egg in their products and those creating Easter-inspired ranges – move over Christmas! From the fabulous to the fishy, here’s who made the cut…

To read the full article click here.

WHEN IRREVERENCE BECOMES IRRELEVANCE

Beauty

SPC Magazine’s April issue sees Creative Director Nick Vaus discussing the rise and fall of iconic brand The Body Shop. In the lead up to its sale by L’Oréal and flurries of speculation in the business press about potential buyers, he looks back at the brand’s former glory and dissects the cause of its current demise.

To read the full article click here.

Cosmoprof Bologna 2017

Beauty

Cosmoprof Bologna features the latest global beauty insights, emerging products, new lines and innovations. With our DG+P’s distinct sector specialism on beauty, wellness and health, we’ve brought you our distilled view of the show.

To read the full article click here.

INGREDIENT-LED BEAUTY: SUPER HERO OR SUPER VILLAIN?

Beauty

This April, Nick Vaus speaks at in-cosmetics on ingredient-led beauty. Join him to find out what it actually takes to create a compelling ingredient-led story.

To read the full article click here.

THE SEVEN DEADLY SINS OF BEAUTY BRANDING

Beauty

Cosmetics Business published Nick’s views about the seven deadly sins of branding, and how beauty businesses can avoid them. Read on to find out if your brand is guilty…

To read the full article click here.

THE LANGUAGE OF BEAUTY

Beauty

Hitting the shelves this week is Nick’s feature article for SPC Magazine, where he analyses the key beauty trends within three visual and verbal pillars that form The Language of Beauty.

To read the full article click here.

FILLERS ARE FEMINIST, BUT LYING’S NOT A GOOD LOOK

Beauty

Can a Feminist love fillers? This was the question hotly debated by beauty and journalist luminaries at a recent CEW event. Our Communications Creative Director, Paul found the conversation illuminating, with the answer less important than the substantial caveat that accompanied it…

To read the full article click here.

Sephora: not such a beautiful experience

Beauty

Last year, Client Services Director Sara was left unimpressed by her London luxury day spa experience. But it looks like North America’s mass beauty market also needs to massively up its game if our PR Stef’s recent makeover at Sephora Canada is anything to go by...

To read the full article click here.

BEAUTY & GOODNESS: NOT MUTUALLY EXCLUSIVE

Beauty

Nick writes for SPC about why every creative brief should put sustainability as an upfront topic, addressing the brand’s wider impact, both now and in the future.

To read the full article click here.

Give and Makeup: a labour of love

Beauty

Give and Makeup is an amazing initiative by skincare guru, and force of nature, Caroline Hirons to rehome beauty products with women and children in domestic violence shelters. We’re honoured to have been involved in creating design and communications for the project and this year’s kids Christmas Shoebox Campaign. Client Services Director, Sara tells the whole story here…

To read the full article click here.

View on Festive Beauty: London Christmas 2016

Beauty

London, Christmas and beauty. Three of our very favourite things. This year, London offers a vast, dazzling array of festive beauty venues, experiences and products to enjoy. But what’s really captured our attention this year? Read our Festive 2016 beauty guide to find out…

To read the full article click here.

MARKS & SPENCER: FIND YOUR FORMULA

Beauty

Marks & Spencer’s signature skincare range Formula is relaunching and the retailer once again turned to us to review the positioning then rationalise and redesign Formula’s identity and packaging.

To read the full article click here.

EMPOWERING BEAUTY: THE RISE AND RISE OF THE FEMALE ENTREPRENEUR

Beauty

In a hugely saturated market it’s always going to be a struggle to make it big and get noticed, especially for niche brands. So we love to see exciting, female, beauty- entrepreneurs shouting out for one another. And by gosh are they getting noticed!

To read the full article click here.

YOU ARE WHAT YOU PUT ON YOUR FACE.

Beauty

You are 50% bacteria. Nope, not an insult. Just something we’ve learnt from pioneering microbiome beauty brand Gallinée. Creative Director Nick looks at the revolutionary new beauty brand teaching us to love our microorganisms.

To read the full article click here.

ELENI & CHRIS: BEAUTIFULLY DIFFERENT

Beauty

We developed a masterbrand positioning, brand identity, and packaging design to ensure consistency, clarity, and future stretch to support this hugely ambitious brand’s hair and beauty product portfolio strategy. And is it ever working!

To read the full article click here.

POWER OF THE NICHE: SNIFFING AROUND PRESTIGE FRAGRANCE

Beauty

Recent news that L’Oréal is buying prestige fragrance Atelier Cologne has got our Creative Director Nick thinking about how to ensure success when big brands acquire those that are niche.

To read the full article click here.

JOSH WOOD: DO (PRECIOUS) BLONDES HAVE MORE FUN?

Beauty

The Josh Wood Guardian of Colour range has been a huge success. So the decision to extend into new areas that support the brand’s positioning was a bit of a no-brainer. Enter Precious Blonde and ColourLoc Treatment Iron.

To read the full article click here.

CHARLOTTE MENSAH HAIR CARE: LONDON MEETS ACCRA

Beauty

Charlotte Mensah, the award-winning hairstylist, and owner and artistic director of Hair Lounge in London’s Notting Hill, has just launched our brand identity and packaging design for her premium hair care range aimed at Afro and Curly hair types.

To read the full article click here.

SEBASTIAN PROFESSIONAL DARK OIL GLIDES INTO SALONS

Beauty

Sebastian Professional’s new Dark Oil extension is launching – our latest work with the brand since our partnership began in 2012.

To read the full article click here.

RELENTLESSLY AUTHENTIC: THE BIG POWER OF SMALL BRANDS

Beauty

Big brands often mean big business, but two British beauty brands, the Konjac Sponge Co and White Hot Hair, are proving that the small and nimble can be very mighty indeed….

To read the full article click here.

LIVE BEAUTIFULLY: GAZELLI SKINCARE’S NEW APPROACH TO BEAUTY

Beauty

Stephanie and Sara thought a recent talk with the founder of Gazelli Skincare was a textbook lesson in how to evolve from skincare products to a lifestyle and wellbeing focus, whilst remaining true to your brand ethos.

To read the full article click here.

View on beauty: London Summer 2015

Beauty

Another day, another new brand or destination: London offers an almost dizzying kaleidoscope of beauty experiences to enjoy. But which ones are really worth the visit? Read our Summer 2015 beauty guide to find out….

To read the full article click here.

Boots UK: The future of feeling pretty damn good

Studio, Beauty

How is Boots UK making women feel pretty damn good? We found out at CEW.

To read the full article click here.

IT ENDED WITH A CLICK: INNOCOS BEAUTY SUMMIT

Studio, Beauty

From the beat of flamenco heels, to the satisfying clack of a bottle lid, to the click of a mouse, this year’s InnoCos Beauty Innovation Summit in Madrid was brimming with passion and energy.

To read the full article click here.

C-STORES RIPE FOR HEALTH & BEAUTY INNOVATION

Brands, Beauty, Health

Our strategy director Rory comments on how health and beauty brands are changing in a feature for Convenience Store.

To read the full article click here.

WHAT WOMEN WANT: BEAUTY FORUMITES’ PACKAGING INSIGHTS

Beauty

For Steve’s latest SPC Magazine article What Women Want, we ventured into the world of beauty forums and asked: “If there’s one thing you want from beauty product packaging what would it be?”

To read the full article click here.

SHAPING BEAUTY’S FUTURE: PACKAGING STRUCTURE

Beauty

Hot off the press is Shaping Beauty’s Future , Steve’s feature article for SPC Magazine, which analyses the role of structural packaging in building a branded presence.

To read the full article click here.

THE FRAGRANCE FOUNDATION: MARKETING A SCENT

Beauty

The Fragrance Foundation recently ran a practical and fun Marketing of Fragrance course for marketers at House of Fraser's HQ. Our very own Nick helped out for the second year in a row.

To read the full article click here.

MALE GROOMING: SMART PACKS FOR RUGGED LOOK

Beauty

This month Packaging News published an interesting article on male grooming. Have a look and see what Steve says on the subject.

To read the full article click here.

Packaging News: STOP

Beauty

Packaging News loved our work with STOP so much that it published a one-page case study all about it.

To read the full article click here.

Salon International 2014

Beauty

If you thought Salon International at London's Excel centre was a trade show only for all things hair related, think again. Sure, there's lots about hair, including fabulous haircare products and styling. Then there's the rest to go with it. 

To read the full article click here.

Entrepreneurialism at the Heart of Beauty Trends & Innovation

Beauty

Steve and Sara attended the Beauty Trends & Innovations Conference recently. An exciting (and packed) line up of speakers, including some of the most innovative names in the UK beauty industry, held much promise.

To read the full article click here.

STOP…THE WRINKLES BEFORE THEY START

Beauty

Our new work for Dr Darren McKeown launches today, to be sold exclusively at Space NK Apothecary.

To read the full article click here.

VOTE NOW: JOSH WOOD SHORTLISTED IN PURE BEAUTY AWARDS!

Beauty

We're absolutely thrilled that our hair care range work for Josh Wood and Marks & Spencer  has been shortlisted by the Pure Beauty Awards in the Best New Design & Packaging category.

Winners will be selected through a public vote – so if you like what you see, please feel free to vote for it here

Not only are we super proud of how it looks, but it's selling like hot cakes – four months in and sales value and volume are running +161% ahead of targets.

Fingers crossed when the winners are announced on 30 October!

To read the full article click here.

Flying high by risk-taking and storytelling

Beauty

Read Steve's latest article on his recent trip to the InnoCos Beauty Leaders Innovation Summit. 

To read the full article click here.

The Beauty Project

Beauty

Our Client Services Director, Sara, recently made a trip to The Beauty Project at Selfridges. Read her thoughts in our latest blog post. 

To read the full article click here.

Waitrose Pure

Beauty

This month sees the launch of our packaging redesign for Waitrose Pure, the retailer’s own label skincare range.

To read the full article click here.

Josh Wood and M&S Haircare Collaboration

Beauty

Our work for a new premium range of haircare and colouring products by the acclaimed colourist Josh Wood is hitting the shelves this month.

To read the full article click here.

BBB x DewGibbons + Partners

Beauty

This week we welcomed Jane Cunningham aka British Beauty Blogger,  über beauty blogger, journalist for the Metro and the woman behind one of the UK’s most popular beauty blogs, to our studio for a Q&A session.  We picked her brains for an insight into the beauty industry and blogging scene and she wasn’t backward in coming forward with stories.  Here’s a summary of the highlights, from the horses mouth, so to speak.

To read the full article click here.

Eau d’enthusiasm

Beauty

Do you have a large hippocampus? If you are super-sensitive to smell and frequently get snippets of memory from a familiar yet unexpected scent, then the likely answer is yes. While perfumers such as Jo Malone, Roja Dove and Francis Kurkdjian have turned their exceptional brain formation into highly successful businesses, the actual scent is only half the job. The rest of us have to work a little harder to deconstruct the mystique of bottled scent and the art of seduction that brands in this category have to play with their consumers to persuade them to exchange their cash for a great perfume in a beautifully-designed bottle.

To read the full article click here.