Dew Gibbons + Partners

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Boots UK: The future of feeling pretty damn good

Studio, Beauty

A few of us went to a great CEW talk where Annie Murphy, Commercial Director of Boots UK, discussed the retailer's future beauty strategy. With a mission to champion everyone’s right to feel good, a lot of the changes will involve Omni-channel retailing – though she couldn't reveal the specifics. She also mentioned that Eisenberg Paris, the high tech science and premium beauty brand, will be launching in Boots very soon.

We can't wait to see how the retailer evolves over the coming months!

For further reading, see our thoughts on:
6th Annual Innocos Beauty Summit
Health & Beauty Innovation in the Convenience Sector