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BEAUTY PACKAGING: MOVING AHEAD IN SUSTAINABILITY

Beauty

In an industry like beauty where packaging plays such a pivotal role, it’s vital to have a finger on the pulse of the sustainability issue. But while the environment is of critical importance, sustainability extends far further than just the use of “plastic” – from brands’ employment practices to empowerment of the communities in which they operate.

Sustainability is about doing all business better.

Creative Director Nick Vaus discusses how beauty brands can re-think their sustainability approach and weave this into their very purpose and brand design.

Read the article published in Beauty Packaging magazine 5th June 2017: Beauty Packaging: Moving ahead in sustainability

Further reading:
Super Hero or Super Villain? Ingredient-Led Stories
The Seven Deadly Sins of Beauty Branding
When Irreverence Becomes Irrelevance