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AGE DOESN’T TELL THE WHOLE STORY

Beauty

Not all millennials are the same, nor are all baby boomers. In this age of post-demographic consumerism, how can a beauty brand’s appeal remain relevant and differentiated to those that love it now well into the future?

Client Services Director Sara Jones discusses the pitfalls of branding that’s based on age cohorts and sets out what makes an enduring beauty brand in “Age Doesn’t Tell The Whole Story”, published in Global Cosmetic Industry’s September 2017 issue.

More reading:
How to Keep the Fragrance Category Fresh
Diversity Starts From the Inside
Kids Should Always Come First