Dew Gibbons + Partners

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who we are

We believe in Beautiful Thinking. A unique and powerful combination of right and left brain thinking that places your business, brand and consumer at the heart of each and every brief, and leaves our ego firmly at the door.

Approaching projects with the strategic objectivity they deserve, we’re able to uncover the Ugly Truths that hold brands back; expressing the outcome through beautiful design and compelling communication. Marrying two previously separate disciplines, we’re able to deliver unifying ideas that can be sewn into the brand design from the start, delivering maximum return on investment and used across any channel.

The result of our approach? Seven DBA Design Effectiveness Awards in just four years. And relationships stretching back over decades, and across the globe.

Our Expertise

BEAUTY

There’s a deeply intimate connection between consumers and their chosen beauty brands. Seemingly frivolous products - a moisturiser, lip gloss or hair colour - can play a fundamental role in helping consumers feel good about themselves, and not just when they look in the mirror. They can put a spring in the step as well as a glow in the cheeks.
There’s a special relationship between us and beauty brands too. We’ve helped make lots of them more alluring. We keep our finger firmly on the pulse of the sector across the globe, tracking trends among consumers and brands and ensuring we know what’s hot and what’s gaining heat.

HEALTH

There’s a language all of its own in designing for health brands: a set of visual codes that convey trust, efficacy and essential information.
Years of working closely with clients such as Boots, Boehringer Ingelheim and PGT has engrained in us a deep understanding of the visual and physical cues that customers look for, and of the regulatory limitations in the self-care and OTC marketplace.
We know what works in the retail environment, over the counter and behind it, for customer and retailer.

LUXURY

Call it intuition, call it an innate understanding of what motivates an indulgent purchase, but our mindset and experience give us a firm handle on the elements of a great luxury brand.
It’s not just about status symbols and it’s not just about traditional ways of treating ourselves, with a luxury bath oil or a fine malt whisky.  Today it’s about how we reflect our personal values through our luxury choices, whether it’s with a self-expressive jewellery purchase or a beautifully crafted hand-rolled cigar. More and more, prestige is about what’s precious to us in every sense.

Our Partners

Steve Gibbons

Partner + Managing Director

Steve studied at the Royal College of Art. He was invited by his tutor Brian Tattersfield to join Minale Tattersfield and then he joined The Partners in 1984, becoming a partner in 1986. He founded Dew Gibbons in 1997.

Steve was recently appointed Director of the Design Business Association with an objective to share his knowledge of leading a successful design agency and to promote the effectiveness of design services. He is a regular contributor to our blog, SPC magazine and he talks at numerous trade conferences.

Steve lives in the country with his wife, 2 children and a collection of aesthetically chosen, but almost entirely unproductive, chickens.

Steve Gibbons

Partner + Managing Director

Steve studied at the Royal College of Art. He was invited by his tutor Brian Tattersfield to join Minale Tattersfield and then he joined The Partners in 1984, becoming a partner in 1986. He founded Dew Gibbons in 1997.

Steve was recently appointed Director of the Design Business Association with an objective to share his knowledge of leading a successful design agency and to promote the effectiveness of design services. He is a regular contributor to our blog, SPC magazine and he talks at numerous trade conferences.

Steve lives in the country with his wife, 2 children and a collection of aesthetically chosen, but almost entirely unproductive, chickens.

Sara Jones

Partner + Client Services Director

Sara graduated with a BA Hons in Media Studies and began her career at branding and packaging design agency Planet. As the business evolved into FutureBrand she forged ahead in client services, working with Diageo, Unilever and Nestlé.
The lure to work on the Scandinavian business took Sara to Design Bridge working with local and international jewels. Becoming Client Director in 2006 brought with it responsibility for the development of key international clients – Carlsberg and Pernod Ricard.

Sara joined Dew Gibbons in 2011 and heads up the Client Services team. She has a passion for travel, spas and as much luxury as her personal finances will permit.

Nick Vaus

Partner + Creative Director

Nick studied graphics at the London College of Printing. After graduating in 1996 he worked at Jennings. In 2000 he joined Interbrand as a senior designer staying for 4 years before joining Smith & Milton. In 2004 he left to become a highly sought after freelancer working for The Body Shop, M&S and many of London’s major agencies.

Nick joined Dew Gibbons in 2007 becoming Creative Director and a partner in the business in 2010. Nick has lectured at Kingston University.

Nick’s most recent passion is for Margot – an as yet not fully domesticated pug & beagle cross. Nick runs a widely followed design blog, you can find it at nickvaus.blogspot.com

How we work

  • We're good together
  • Our questions lead to interesting places
  • We're responsive and unafraid of a tight deadline
  • We keep things efficiently simple and always learn from last time
  • If we believe in it, we'll stand up for it